Home or personal computers were on the rise.
It gave them a leg up on the women who hadn’t grown up with computers.
When female representation is in top management.
According to Scott E. Page, professor of complex systems, political science and economics at the University of Michigan: “Diverse groups of people bring to organizations more and different ways of seeing a problem and, thus, faster/better ways of solving it.” https://www.usatoday.com/story/tech/columnist/2015/07/21/why-diversity-matters-your-tech-company/30419871/
If a potential user doesn’t feel represented they won’t use the product, how else to help them feel represented than by employing a person of the same background or race or even handedness to know how to help make the user feel seen.